Single Customer View ‘is an aggregated, consistent and holistic representation of the data known by an organisation about its customers’.
customers interact with companies across many channels and points in time both directly and indirectly, which land up in silos,as in case of social media they might not even be crawling the data making it very difficult to correlate data about customer purchases, marketing campaign results, and online browsing behaviour. Problem is exacerbated by recent acquisitions and a proliferation in the volume and type of customer data.Merging that data in a relational database structure is slow, expensive and technically difficult.
Unlock an enterprise-wide data lake of several Petabytes with our Data Platform and get seamless access to 360-degree unified view of the customer life time value based on usages patterns across time, products and channels.
Building a customer profile has two parts to it, first part is collecting data from multiple sources and storing it efficiently, second part is running ML or AI Algos. our dataplatform helps in running categorization ML algos built at Sentienz or allows your custom algorithm to run on the data. Thus generating a customer profile or single view of customer becomes a simple exercise.